The Selling 7: 5 Best Landing Page Video Examples

It’s funny to think that there was a time, not so long ago, when things like color psychology were the only proven methods. Increase your landing page conversions. Meaning, if your conversions are low or you’re not where you want them to be, but you change the color of the Submit Form button, all your sales and marketing problems will be a thing of the past.

Fortunately, times have changed.

If you still find yourself not knowing how to increase conversions, you are definitely not alone.

There is one simple thing you can include in your landing pages that can make a big difference: video. The use of the video on our websites is completely done Changed the way sales and marketing can generate more leads.

There is a big reason why these videos are one of the Sale 7.

The nice thing is that landing page videos are among the easiest videos to create, yet they also have one of the most important effects on lead generation.

After working with our customers to help them create some landing page videos, many have seen their conversion rates increase between 80% and 250%. These increased conversion rates have also helped our customers achieve significantly more profits.

In this article I will answer the following questions:

  • Why are landing pages so important to business listing efforts?
  • Why is building trust a challenge on business landing pages?
  • What should be covered in a landing page video?

Next, I’ll leave you with five examples of highly converting landing pages that you can use as inspiration for creating your own.

Ready to let go of your conversion frustrations and create landing page videos that actually drive results?

Let’s dive in.

Free Course: Video Sales and Marketing Strategy

Why are landing pages so important to business listing efforts?

By definition, a landing page is any page on a website that hosts a form. The most popular landing page that businesses use is the Contact Us page.

as an example, Here is the IMPACT page to contact us:

However, landing pages are also commonly created for offers or downloads, a place to book meetings or calls, or to request additional information about your organization’s services or products. Even unframed prop content can be considered a landing page if you have a form there or have established someone’s conversion ability, in addition to consuming the content:

IMPACT What is Content Marketing

For example, we have What is content marketing? The column (shown above) is completely without gate. Meaning, all content is available for viewing and consumption without the need to fill out a form.

However, we also give our readers the option to email them a copy, making it (technically) a landing page.

But all of these landing pages come with the same challenge – Building confidence.

Why is building trust a challenge on business landing pages?

Think about the last time you landed on a landing page. There you were, standing at the gate waiting to get in or out, and only one thing was standing in your way: you had to hand over your precious contact information.

How did you feel, especially when that information included your phone number or email address?

Worried? they? afraid?

We’re afraid to hand this information over because we’ve all received spam before, and it’s bad. Plus, with identity theft and other data security issues popping up every day, it’s hard not to be wary about sharing information online.

If you and I feel this way on your landing pages, are your prospects likely to do too?

of course it is. Fortunately, we can develop a solution that makes them feel more comfortable: Tell them what happens next and make the value of handing over their information clear in a video showing a real human from your company.

This in turn creates confidence and comfort.

What should be covered in a landing page video?

If you’re wondering how to get started with a landing page video, here’s a simple three-step framework that does the trick:

  1. Explain why the viewer needs the solution.
  2. Explain what the solution is.
  3. Explain what would happen next if they used the solution (or how the solution worked).

Following the main idea of ​​alleviating potential customers’ concerns, these three steps quickly convey the value of your offer and what will happen once that potential customer has handed over their information.

Let’s say, for example, that I was creating a landing page video for the Ultimate Guide to Landing Page Videos. Here’s what my text outline might look like broken down into three steps. (That’s what I want to say throughout each section of the video.)

  1. Why do I need this solution? “Landing page videos have been shown time and time again to drastically increase conversions. The problem is that creating landing page videos can be very difficult and time consuming without the proper structure. In fact, many organizations will not embed a video on the landing page just because She doesn’t know where to start.”
  2. What is your solution? “That’s why we created The Ultimate Guide to Landing Page Videos. In this guide, you’ll learn the simple yet effective structure of a video, tips on how to shoot it, how to include it on your landing page, and more.”
  3. What will happen next? “To download the guide, fill out the form on this page. After clicking submit, you will be taken to a page where you can download your guide. You will also receive a copy in your inbox, just in case you missed the download link or would prefer to download it later.”

Why is this framework effective?

Many copywriting experts have concluded that creating an associated problem early on and then providing the solution is interesting to the viewer. It helps the message resonate emotionally with the reader (or the viewer in this case). It also helps us name or express our problem and realize that we need a solution.

In fact, a few years ago I noticed a trend in the ads I was shown on social media. Many of the ads – which, in my case, were primarily related to health or fitness – used a similar approach to being overly sympathetic to and explaining my problem before coming up with a solution.

In other words, the first 90% of your video ad will make statements like “You eat all the time, but you don’t gain muscle.”

It worked, and that’s when you realized how important it is to show your potential client that you understand their problem before coming up with a solution. Now that you know what Fantastic landing page It should get it done and include it, let’s take a look at some of the people who did it right.

5 Rockstar Landing Page Examples

Over the course of our consulting and coaching period for dozens of organizations, we’ve seen some really great landing page videos. I’d like to show you a few of IMPACT’s clients, as well as a couple of our clients, as inspiration and tell you why I think they’ve been so effective.

1. River Pools and Spas ‘Request a Quote’ landing page

I love the way Christian and his team at River Pools executed this short and simple video.

At first, it got to work right away: “We’ve all had that uncomfortable moment when it was time to send us our contact information.” I’m sure about that! The fact that River Pools is willing to talk about what we all think makes this initial contact.

Moreover, we know exactly what will happen next. One phone call from one person. One email. Short, simple, sweet.

2. IMPACT ‘The Ultimate Guide to Inbound Marketing Strategy” landing page

In this video, They ask, you answer Author and IMPACT Director Marcus Sheridan begins with empathy and acknowledges that you might ask yourself if you want to really Need another downloadable PDF file. This helps readers feel like we’ve got them – there’s a lot of information out there, and you might be hesitant to download another piece of content.

Then it explains exactly what you will get in the guide and why you, in fact, want access.

The bottom line is, although readers may be apprehensive about downloading more content, if you make the value they get from it crystal clear (in this case, 7 clear principles with a video and a set of questions for each), the more likely they are to enter their information and press on this submit button.

3. Overhead crane price comparison tool landing page for Mazzella companies

Mazzella-Companies-Overhead-Crane-Quote-Comparison Tool

I’m really fascinated by the messaging strategy here.

First, it addresses the basic problem: You don’t want to buy the wrong thing, do you? Next, we learn how it can be solved – by comparing models correctly before pulling the trigger. Oh, and by the way, we have a great tool that will help you do it right.

This think like a buyer. This is an effective messaging and landing page video.

4. Retrofoam from Michigan’s Ultimate Foam Insulation Buying Guide landing page

First, what a great brand and use of colours. This is just a bonus for this beautiful landing page video.

The great thing about this video is that not only does it make me feel more comfortable filling out the form, but it also makes me excited about it. I mean, if you’re a worried homeowner, just take a look at all the things I’m going to learn about now, and you don’t have to dig around for the right info from 20 sources.

The thorough explanation of what it includes makes exploring such a large guide less difficult. From a production standpoint, I can also appreciate the way they left the right side of the frame open for all the text this video needs.

5. IMPACT ‘Contact Us’ landing page

Well, this is another one from IMPACT, and (granted) I might sound a bit biased. However, I want to be clear about why I’m sharing this: There is a lot you can learn from this video and emulate it for your business.

Sometimes as businesses we don’t even realize that, although a contact us page can be an easy way for people to reach us, it’s kind of weak and ineffective in many cases.

This landing page video is great because it points out two of the most popular interests on the Contact Us page. First, who will see this submission, and where will he go from there? Second, will I receive spam just to communicate?

Both occupants are treated perfectly, which leaves us no cause for concern – but Melissa Brickett doesn’t leave us there. It also spells out exactly what will happen next during the meeting and what is covered during said meeting.

How to get started on your first (or next) landing page video

The information and examples we share with you here come from the award-winning internal marketing framework we teach our customers by name They ask, you answer. Here at IMPACT, we strive to help companies like yours build the best inbound marketing strategies on the planet, and a huge part of our clients’ success comes from a ask, you answer video marketing approach. This method has worked with thousands of businesses, small and large, B2B and B2C, across a wide range of industries.

Hundreds of IMPACT customers have used these steps to help their sales teams achieve amazing results.

To implement “they ask, you answer” in your work, here are some helpful resources:

  1. What do they ask, I answered?
  2. Visual Selling Basics
  3. Corporate video sales and marketing strategy

for us Strategic training and practical training Our marketing and sales teams will help you improve your video strategy and expand your business. Set up time for Talk to one of our advisorsand we’ll show you how to mitigate your video marketing challenges so you can finally do what you set out to do: help your small business grow.

Happy photography!

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