A Stepped Approach Is Key to Successful Chatbots

Although 23 percent of online adults in the United States communicate with businesses at least monthly using live chat or chatbots, chatbots are not widely popular because businesses are obsessed with technology and ignore user experience, notes David Trough, Vice President and Principal Analyst at Forrester Research. Chat bots have disappointed many with unfulfilled promises, … Read more

The Key to Sales Success in a Digital Landscape? Make It Personal

Selling is never easy. And if you lead a sales team that relies on engaging face-to-face with potential customers, the COVID-19 pandemic has likely made your job more difficult. Without opportunities to engage potential customers in person, you had to find new ways to close deals quickly. This is especially true in B2B sales, where … Read more