7 Little Known Copywriting Strategies to Transform Your Business in 30 Days or Less | by Tiffany Garside | Dec, 2021

After creating a captivating and thought-provoking version for hundreds of clients, and working on the background in marketing for a large number of industries, I learned a thing or two about what makes some cranky and what makes others fail.

Before we get into these distinct strategies, let’s define your problem.

You realize that you use nice messaging in your business but not sure how to promote your content (emails, social media, blogs, sales funnels)

Sometimes you read a copy of Others are in the same field as you, and you wish you could paint a beautiful picture that makes your audience feel something after reading your content.

Well, I’m here to tell you that the solution will be clearly written in this blog.

By the end of this blog, you will be well equipped to tell your marketing team all you need to do to wow your audience.

You will need to understand what copywriting actually is if you are going to use the power of the written word to advance your business.

Think of some of the ads you see today.

Some are very simple but powerful.

Others, well, they’re too boring to remember. In fact, I’m 100% only remembering ads that I portrayed as funny, weird, or amusing.

The goal of copywriting is to get your audience to take a specific action.

This doesn’t always have to be “buying” something.

Sometimes we want our audience to simply respond or sign up for our free offer like a webinar.

Although the calls to action are very important, we have to prepare our potential customer to exchange money and the promise you make with your offer.

This is why, contrary to popular belief, copying is not a quick kind of thing to do.

You have to understand what the customer’s head is.

Are they ready to buy?

Are they aware of the problem you are solving?

Is the problem you solve important enough for them to exchange their high-ticket coins for the shift?

What are their concerns about buying from you?

What are their goals after buying from you?

Understanding all of these questions and more at a basic level will make or break your marketing strategy.

The job of a good copywriter is to make someone feel certain emotions when reading his words.

There is no way you can make someone feel something if you don’t understand how they actually feel.

Empathy is a superpower for copywriters that goes far beyond sales psychology and statistics.

If you understand your ideal customer (especially the high-ticket owner) from the inside out, you can convince them to do anything — literally.

why?

Because you paid attention to their hopes, fears, dreams, and desires.

Of course, this requires a lot of market research but one of the ways I like to dive into client work is to understand how their previous clients discuss their services.

We can use the same language over and over for other clients because we already know that the ideal type-of client has used these words in their testimonial to describe your services.

I tell you this works every time.

I’ve had clients come to me and tell me that their clients told them the words on the sales page we created just like their ideas.

Scary, isn’t it?

Make this your reminder that a listening ear goes a long way. You can also do this on sales calls as well when your potential customer discusses their problem and how excited they are to work with you.

I’m not being dramatic here, my friend.

Without the right point strategy, you leave your marketing to the birds.

Bullets break up bits of text making it easier for someone to prime your sales copy, and you can add sales psychology hacks in them too!

For example, one way to hack sales psychology is to tell your audience the benefits of your offerings rather than just the features.

So if you’re a business strategist with a new program rather than saying you have an amazing 6 week package included, tell them how they got instant access to the backend of a world-renowned business consultant who has been on the advisory boards of 15 different companies.

See what I did there?

There is a place to list the features but whenever you get the chance talk about the real life benefits because people only care about what it has for them.

Now, you can use this psychology hack and list four different points in the same way you created the point above.

Stop by now, and try it out for your services (you’ll be surprised what you come up with!)

You and I know that fear spoils anything good in life and that your marketing strategy is built into that.

If you are too afraid to speak to your audience in a confident and conceited manner, no one will buy from you.

Anytime you use the written word, you really need to add extra focus and shock the reader because there is so much content these days.

If not, you risk getting sucked into the sea of ​​people who post all the time and don’t tailor their message specifically to their customers.

It’s time to let the fear go.

Think of an outrageous title or topic and then edit it and write it down a little bit again. This will be the headline you need to stop scrolling, stay in your email inbox, and give your audience something to remember.

Telling the right story is the difference between a massive campaign success and a failure. Often times when you go to launch a new service or change your brand, you wonder why not everyone is as excited as you.

There is a simple answer to this problem.

You’ve told stories that your audience doesn’t relate to or care about.

Let’s be honest here, we’ve all been guilty of this before and maybe again at some point in our entrepreneurial journey.

The key is to get up and try again. change locations. If you’re a business strategist trying to talk to your ideal client about how they need a $10,000 haven only to realize this isn’t the perfect story line, you need to get back to the drawing board and find out what gets them excited about.

Rather than just a retreat, they are likely to be more interested in lifelong business connections, business development that leads to abundance, freedom, and the ability to meet an exclusive community with like-minded women so they don’t feel lonely as successful female entrepreneurs.

Do you see the difference? Both times, you tell a story to the same person but the situation or the way you tell the story is different.

You can play around with this idea with a whole bunch of different storylines and then test it out and see which of your audience resonates best.

Some marketers swear by short stories, while others say they only create long copy (even in social media captions)

Truth?

It doesn’t matter which one if you don’t tell the right story at the right time.

You can create a business development quote that has more traction than a long story about why you started your company.

It honestly just depends on what your audience wants and needs to see at a specific time.

This is also referred to as room reading.

Look, you have to know what you are going to say and when to say it or else people will just scroll and not give your content a second look.

My advice to you is to try long and short versions of emails, socializing, and then see which topics resonate most with your audience.

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Do you have a script writing project that you would like to have so that I can wow your audience and motivate them to work with you? Schedule a consultation here: https://tiffanygarside.as.me/schedule.php

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